CRUELLA
for 
Stella Achenbach - Identity Goods
CRUELLA was inspired by the Disney character Cruella De Vil and her obsession for the Croatian dog race Dalmatian. The villains name composes of "cruel" and "devil" for a good reason. It is a mystery how one can be so dark and mean and still enjoy life. The thoughts about that and personal admiration for the Dalmatian as a very kind dog race led to the development of the CRUELLA bag series. 

It is an urban and multipurpose bag and accessory collection that gives off a dapper vibe. Including accessories like a multi-charger for your Android or I-phone, a small and cute crossbody bag, a soft and squishy leisure time bag as well as business bag to accommodate a 13" laptop.

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